DAN SWEETING

SEO | PPC | CONTENT

With 4 years of experience in both agency and freelance settings, I’m now ready for a new challenge.

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• RELEVANT EXPERIENCE
• 3 CLIENT CASE STUDIES
• TOOLS & PLATFORMS
• EDUCATION

RELEVANT EXPERIENCE

My skills are rooted in SEO and content, and I have been developing my PPC and design skills with my current role.

Digital Marketing Specialist at Bird Marketing

March 2024 - present

Bird is a fully-remote marketing agency with clients in UK, USA, & UAE. My role is split between SEO, PPC, & content, and is client facing.

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Freelance SEO Content

september 2022 - march 2024

After my first agency role, I completed various freelance work.

SEO & Content Executive at Bigg

June 2021 - may 2022

Bigg is an agency that provide digital marketing services to Yell (formerly Yellow Pages) on a whitelabel basis.

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3 CLIENT CASE STUDIES

Here are some examples of my work and the impact this has had for each company. As you'll see, there are both B2C and B2B examples, and one is of a successful .ie to .com site migration.

1. B2C Turbo Manufacturer & Supplier (UK)

This client has a £2,000 /mo SEO budget and a PPC spend of £6,000 /mo.They've had 4 record-breaking months in the past year and they have been able to bring on 2 new members of staff to help with the increased conversions and sales.

GOOGLE METRICS JULY 2024 - JUNE 2025:

METRICS OVER THE PAST 2 YEARS:

By focusing on model-specific landing pages, we perform very well in Google's featured snippets and in AI rankings.The red line is where I began working on the client's site.

KEYWORDS OVER THE PAST 2 YEARS:

We began uploading model-specific landing pages in September after conducting thorough research, fixing site errors, and laying a solid SEO groundwork.The client now sees a lot of success with their PPC budget, demonstrating how a combination of good SEO & targeted PPC is a real powerhouse.

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2. B2B INDUSTIAL COOLING COMPANY (UK)

This client has a £2,000 /mo SEO budget and a PPC spend ofThrough careful keyword research, competitor analysis, and high quality onsite content, we have dramatically increased their online presence.Their growth has enabled them to hire more staff and they are in the process of opening a new warehouse, allowing them to start selling parts and accessories for the first time.

GOOGLE METRICS JULY 2024 - JUNE 2025:

METRICS OVER THE PAST 2 YEARS:

The red line is where I began working on the client's site.

I focused on one content silo at a time and in terms of offsite SEO, I gained backlinks from local outreach and citations.We brought the client on for PPC and they have since seen a lot of high-intent traffic that is more willing to convert.

KEYWORDS OVER THE PAST 2 YEARS:

This client's keyword rankings have had a steady upward trajectory since the start of the campaign.

3. B2B Metal Fabricator (UK & Ireland)

This client joined us in April on a £1,750 budget. They had their site redesigned in December and experienced a sharp decline in traffic.I successfully migrated the site from .ie to .com and we have begun optimising onsite content. They've had a 122.5% increase in impressions since this intervention and they are beginning to increase their traffic.

GOOGLE METRICS APRIL 2025 - JULY 2025:

METRICS OVER THE PAST 1 YEAR:

The red line is where I began working on the client's site.

Here you can see the positive impact the site migration has had, and the continued momentum since March.

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TOOLS & APPLICATIONS

Here are some of the platforms, applications, and tools I am comfortable with:

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EDUCATION

Degree

1st Class in History (BA) from the University of Bristol (2018 - 2021)

A Levels

English Literature (A*), History (A), Theology (A), EPQ (A)

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GET IN TOUCH!